AgriCarbon is South Africa’s first carbon programme paying farmers for the carbon credits they generate from their sustainable land management practices. Rotational grazing, cover cropping, reduced tillage, and other practices improve soil quality and the farmer’s bottom line. By increasing soil organic carbon and reducing greenhouse gas emissions from these practices carbon credits of the highest quality are generated.
In this newly created role, Pieter is responsible for the development and implementation of the go-to-market strategy to sign-up new farmers and partner organisations into the AgriCarbon programme. Pieter will focus on our farmer clients – current and future – to understand their needs and build our business to meet those needs. He will collaborate closely with the Carbon, Research, Agronomy and Data teams to drive operational efficiency and data-driven decision-making through AgriCarbon’s Digital Data Collection Platform.
Pieter is a self-proclaimed ocean-loving cowboy at heart, building a career as an agricultural economist and agribusiness manager. His background has included commercial and operational experience in the beef, horticultural, banking and wine industries of South Africa.
“I embrace the opportunity to focus on the Agri value chain, with a Farm-to-fork approach regarding agribusiness management, development and advice.”
He has spent the last several years actively managing his family’s farm in the Southern Cape. A commercial grass-fed beef operation based on regenerative principles, focusing on implementing ultra-high density grazing and holistic planned pasture management. He says that this was a privilege that shaped his view and belief on future opportunities within the agricultural sector and our country.
Pieter van Niekerk says “I look forward to a purposeful journey with you all, ensuring a better future for all internal- and external role players.”
